Startup Premier League
Reading between the lines
- 23 days out. Long enough to forget. Copy the link now.
- Needs up to 5 people. Everyone competent is already in three groups — ask today.
- No PPO. Enter for the prize or the practice — just be honest about which.
The ask
Startup Premier League is an IPL-style auction simulation where teams represent restaurant startups competing to build the strongest marketing & growth lineup by bidding for Indian influencers - testing entrepreneurial strategy, budgeting, and branding logic. Event Flow: Each team represents a distinct restaurant startup with a unique backstory and core strength. Teams start with an equal virtual budget of ₹25 Lakh and bid on a pool of 60 Indian influencers (Tier-1, Tier-2, Tier-3) across categories like food reviewers, lifestyle creators, regional influencers, and reels-first creators. Influencers are auctioned one by one through open bidding; teams must acquire a minimum of 8 influencers each, aligning choices with their restaurant's backstory and business model. Rules: All teams start with an equal virtual budget (₹25L); influencers are auctioned one by one until the highest bidder wins. Minimum 8 influencers required per team; unsold influencers can be re-auctioned at base price. Overspending on one influencer may weaken overall strategy. Judges' decision is final.
Skills involved
And the ones you'll add to LinkedIn on Sunday night.
- Influencer Marketing
- Strategic Thinking
- Branding
- Budget Management