Mash Up Brand Creation
Reading between the lines
- 23 days out. Long enough to forget. Copy the link now.
- Needs up to 4 people. Everyone competent is already in three groups — ask today.
- No PPO. Enter for the prize or the practice — just be honest about which.
The ask
Mash-Up Brand Creation is a creative marketing and innovation competition where teams combine two completely different brands to develop a new collaborative product or service - testing creativity, branding knowledge, marketing strategy, and presentation skills. Event Flow: Each team randomly picks two brand names from different industries. Teams get 30 minutes to brainstorm and design a product/service idea, marketing strategy, and target audience profile that reflects both brands' identities. Each team presents for 4-5 minutes, followed by 2–3 minutes of Q&A with judges. Rules: Brands will belong to different industries to encourage creativity; brand allocation is random. The presentation must cover product idea, marketing strategy, and target audience. Teams must stick to the allotted preparation and presentation times. Judges' decision is final. Teams of 2-4 members. The competition will be conducted on-campus.
Skills involved
And the ones you'll add to LinkedIn on Sunday night.
- Brand Strategy
- Creativity
- Public Speaking And Presentation Skills
- Audience Segmentation