Call for Articles: “The Trust Economy: Can Brands Still Be Believed?”
Reading between the lines
- 10 days is enough, which means you'll use two of them.
- Solo. Nobody to blame, nobody to carry you.
- No PPO. Enter for the prize or the practice — just be honest about which.
The ask
About the Opportunity: Marque, the Marketing Club of IIM Rohtak, invites you to feature your article in the upcoming edition of its monthly magazine, Insights. This edition explores "The Trust Economy: Can Brands Still Be Believed?" , examining how trust has become one of the most valuable and fragile assets for brands today. As consumers navigate sponsored content, AI-generated communication, fake reviews, misinformation, and exaggerated brand promises, credibility has become harder to earn and easier to lose. From online ratings and influencer recommendations to transparent pricing and business practices, brands are increasingly being judged not just by what they say, but by how honestly they communicate. This edition explores how brands can build credibility, maintain transparency, and earn consumer trust in an increasingly skeptical marketplace. Themes: The Review You Can Trust? Online reviews, ratings, testimonials, and user-generated content have become powerful drivers of consumer decisions. Explore how consumers evaluate digital feedback and whether they can distinguish genuine experiences from paid, manipulated, or AI-generated opinions. What makes a review credible in an…
Who can enter
Read this before you write forty slides, not after.
- Undergraduate
- Postgraduate
- Engineering Students
- Management
- Arts, Commerce, Sciences & Others
- Law
Skills involved
And the ones you'll add to LinkedIn on Sunday night.
- Content Strategy
- Copywriting
- Critical Thinking
- Marketing
- Content Writing
- Brand Strategy