Off Brand: The Marketing Case Competition
Reading between the lines
- 2 days. You'll start the night before — plan the deck accordingly.
- Needs up to 4 people. Everyone competent is already in three groups — ask today.
- No PPO. Enter for the prize or the practice — just be honest about which.
The ask
Overview: OFF BRAND - A Brand Extension & Pitching Challenge Every brand has a personality, a voice, a promise, a reason people trust it. This competition throws that personality into a category it's never touched and dares you to make it work. You'll take a brand you know inside out and force it into a product it has no business making. Think Nike launching a hair dryer or Netflix dropping a suitcase. Your job: figure out why it actually makes sense, build the pitch and sell it without ever leaning on the brand's name to do the selling for you. Guidelines: The competition will consist of 3 rounds, Rounds 1 and 2 will be conducted online, while Round 3 will be conducted offline, with all rounds being eliminative in nature. The competition is open to undergraduate and postgraduate students across all academic years. Inter-college teams are permitted. Inter-discipline and inter-specialisation teams are permitted. Detailed instructions, case materials, submission requirements, and timelines for each round will be communicated by the organising team. Rules: Each team must consist of 2–4 participants. An individual can be a part of only one team throughout the competition. All sub…
Who can enter
Read this before you write forty slides, not after.
- Engineering Students
- Postgraduate
- Undergraduate
- Management
- Medical
- Law
Skills involved
And the ones you'll add to LinkedIn on Sunday night.
- Marketing Planning
- Product Strategy
- Brand Strategy
- Business Acumen
- Strategic Thinking
- Creative Thinking