Digvijay - the Marketing Cahllenege
Reading between the lines
- 3 days. You'll start the night before — plan the deck accordingly.
- Needs up to 3 people. Everyone competent is already in three groups — ask today.
- No PPO. Enter for the prize or the practice — just be honest about which.
The ask
Round I · The Brief — Concept Screening: Teams draw an assigned product and get 20 minutes to shape a brand concept — a name, a tagline and the core hook — pitched in two minutes. The strongest concepts advance. Round II · The Conquest — Live Campaign: Finalists draw a surprise product and take 30 minutes to build a full go-to-market campaign — positioning, target audience, pricing and channel plan — presented in five minutes and sealed with a live 45–60 second advertisement. Three minutes of Q&A test the strategy behind the spectacle. Judging: Strategy: Positioning, audience, pricing Creativity and Originality Impact of the Live Advertisement Coherence Across Every Front Composure in Q&A Guidelines: Eligibility: Bona fide UG students; team of 3 from the same college Team Size: 2–3 members Mode: Offline Inter-college team members not allowed. Inter-specialization team members allowed. Spot Registrations are also available.
Who can enter
Read this before you write forty slides, not after.
- Engineering Students
- Undergraduate
- Management
- Medical
- Arts, Commerce, Sciences & Others
Skills involved
And the ones you'll add to LinkedIn on Sunday night.
- Market Entry Strategy
- Marketing Analytics
- Brand Strategy
- Creative Thinking
- Target Audience Analysis
- Marketing Campaign Planning