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The Trust Economy Challenge: Super App or Super Mess?

Reading between the lines

  • 6 days is enough, which means you'll use two of them.
  • Needs up to 3 people. Everyone competent is already in three groups — ask today.
  • No PPO. Enter for the prize or the practice — just be honest about which.
Exhibit A

The ask

The Trust Economy Challenge: What would you do if you were handed the keys to an early-stage startup, ₹10 crore to deploy, and one question to answer: Where should this business start, and what should it deliberately NOT do? The Trust Economy Challenge is a business strategy and case competition designed for people who can think beyond textbook frameworks. Participants will face real-world business decisions where there may be several possible answers, but only a few that are commercially sound, ethically defensible, and practically executable. The challenge begins with a 25-question Business Judgment Quiz featuring short, scenario-based cases across different industries and business situations. The quiz is designed to evaluate ethical thinking, business judgment, people management, problem-solving, and your ability to choose the most logical, balanced and fair course of action. Shortlisted teams will move to the main case challenge: The Trust Economy. You will step into the shoes of the founders of an early-stage venture looking to build for India's religious and spiritual ecosystem. The opportunity spans devotees, temples, Pandits, religious services, facilities, merchandise and…

Exhibit C

Who can enter

Read this before you write forty slides, not after.

  • Undergraduate
  • Postgraduate
  • Engineering Students
  • Management
  • Arts, Commerce, Sciences & Others
  • Law
Exhibit D

Skills involved

And the ones you'll add to LinkedIn on Sunday night.

  • Ethical Decision Making
  • Strategic Thinking
  • Problem Solving