Asian Paints Chain Reaction 2026
Reading between the lines
- 2 days. You'll start the night before — plan the deck accordingly.
- Needs up to 3 people. Everyone competent is already in three groups — ask today.
- There's a PPO attached. This is the one you actually care about, so stop scrolling.
The ask
The line between disorder and order lies in logistics! Asian Paints, reigning as a leading brand in the décor space brings to you the seventh season of Chain Reaction, inviting students to bring to light their strategic takes on this year's case study. Configure, optimize and get ready to break through! Eligibility: This competition is open to 2nd-year full-time students pursuing flagship programs of 8 eligible management institutes. To ensure a level playing field for all participants, students who have interned with Asian Paints are not eligible to participate in Chain Reaction 2026. Team Rules & Guidelines: Students must register in a team of 3. One person cannot be a member of more than one team. All the team members are required to verify and confirm their details to form a team. Cross-college teams are not allowed. Cross-specialisation teams are not allowed. At max 2 students from a team can be outgoing student-exchange students. Any deviation from the above will result in immediate disqualification of the entire team. Structure of the Competition: Executive Summary Submission: Only registered teams will get access to the case. Each team needs to submit an executive su…
Who can enter
Read this before you write forty slides, not after.
- Postgraduate
- Management
Skills involved
And the ones you'll add to LinkedIn on Sunday night.
- Communication
- Teamwork
- Problem Solving
- Presentation
- Strategic Thinking
- Business Process Improvement (bpi)